About Us

Welcome to Down To Basics™, where simplicity and serenity come together to create a home of pure comfort. We believe that true luxury isn’t about excess—it’s about mindfulness, quality, and the peaceful moments found in everyday rituals.

Our collection is thoughtfully curated to bring balance and ease into your space. From cloud-soft bedding to plush, absorbent towels, every piece is designed to elevate your home with natural elegance and effortless comfort. We focus on the essentials—crafted from the finest materials—to help you create a sanctuary that nurtures rest, relaxation, and well-being.

At Down To Basics™, we embrace the beauty of less. With timeless design and a commitment to quality, we invite you to slow down, unwind, and experience the simple luxury of living well.

You can experience Down To Basics™ beyond our boutique in Rumson, New Jersey. Our thoughtfully crafted bedding and bath essentials are available in select high-end specialty shops across the country.

Our commitment to comfort and quality has made us the preferred choice for luxury spas and five-star hotels worldwide. From boutique inns to world-class resorts, our plush comforters and pillows bring serenity and sophistication to every stay.

Find your calm. Settle into softness. Welcome home.

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What We Offer

Don't be fooled by the competition. There are comforters, and then there is the best sleep of your life. We are worth every penny! Let us show you.

Exceptional Quality

Best value for your $

Patented

Made in the EU of the highest quality shell fabrics from Germany. 


Perfect Service

We will get it right

Easy Exchanges

No problem

Our Mission & Vision

Our mission is to provide the best quality comforter and products for your best night sleep ever. We promise to work for your business until we get it right. We want you to return in 10 years when you desire new bedding. We can handle all your bed and bath needs. Come into our new Rumson boutique opening soon or call us for a consultation.
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  We have been at this for over 30 years. We know how to sleep.

Down To BasicsTM is founded by Susan Fowler
First retail boutique is opened in Red Bank, New Jersey
The Down To BasicsTM Diagon® Comforter is patented
Second retail boutique opened in Boston, Massachusetts
The first 5-star resort, Miraval, purchases the Diagon® Comforter for all its suites in Arizona.
Diagon® Comforter patent renewed
Kerry Anderson purchases Down To BasicsTM from Susan Fowler to take the company into the next 30 years
Down To BasicsTM partners with the Jon Bon Jovi Soul Foundation